Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. SAP posted this one on National Coming Out Day in October, highlighting the fact that theyre thinking about Pride 12 months a year: As weve seen, Pride Month isnt the only great time to support the community; for the best brands, its a year-round priority. But Bean Box shows that sometimes it can be the right approach. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. Here are 50 companies selling products to support pride month. Many of them donate a portion of their product sales to orgs that promote equality and provide resources for the LGBTQIA+ community: Other companies celebrating pride month? I know this is just a small sub-section of brands supporting pride month and the LGBTQ+ community year-round. Thats exactly what Target has done here, with an Instagram post that shares the story of Leah Johnson, a queer Black author: And Targets successful Pride campaign isnt limited to social media. Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. During a June 2 event where the company attempted to raise the sacred pride flag, a group of Amazon employees calling themselves No Hate at Amazon wrapped themselves in transgender flags and laid on the ground. #StopAsianHate is a LGBTQ issue. You define yourself. Billie Jean King, Follow your inner moonlight; dont hide the madness. Allen Ginsberg, How can people change their minds about us if they dont know who we are? Harvey Milk, Im not missing a minute of this. Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. The Depository Trust & Clearing Corporation. These types of missteps can range from tone-deaf to downright offensive, so if youre not sure if your Pride campaigns or celebrations will be received well, its best to put them on hold until you work with your HR department and or a committee of volunteer employees who want to get involved. Is your brand truly an ally of the LGBTQ+ community? Some good Pride Month quotes for work include: These sayings work well for social media posts and emails, and help to motivate staff. But last year, in 2021, many communities were still having a very difficult time, and the prospect of not being able to properly celebrate Pride was a real downer. While there are many brands out there who participate in Pride successfully, these examples are key because they address three very important questions: What is my brand doing internally to support LGBTQ+ rights? Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. The DREAM Act and fight for equal pay are LGBTQ issues. Videos. In 2017, for example, YouTube launched their #ProudToBe campaign, in which they elevated the coming out stories of many of their platforms most popular queer creators. An anti-discrimination policy that includes specific language around LGBTQ+ discrimination, with clear and enforceable consequences for those who dont comply. By now, brands understand that speaking up about social causes benefits them. Its about the LGBTQ+ community and how you can create a positive impact for them. When you outline precise steps, you are making it clear to your audience that you take Pride Month seriously and that you arent simply jumping on the bandwagon to reach a wider audience. When focusing on D&I in the workplace, its important that the inclusion part of the equation isnt pushed aside. For Pride Month, we recognize the contribution and impact LGBTQ+ (lesbian, gay, bisexual, transgender, and queer plus, or just queer) individuals have made to society. @DouglasKBlair. Just as brands rush to market themselves as green, or create pink versions of their product in support of breast cancer research (hence the terms green-washing and pink-washing), they also often incorporate a rainbow into their logo or product as a statement of allyship. All in one place. Its a time of celebration, reflection, and progress. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. Throughout the month, our employees also raised money (matched by RippleMatch,) to donate to the Hudson Pride Center to support the work they do to aid the local LGBTQ+ community. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. Maybe if enough people came out of the closet, gay kids would never feel dangerous. How many of these companies work to implement real change for the LGBTQ+ community? And if it doesnt, itll have to explain why. Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? Donate now. This cookie is set by GDPR Cookie Consent plugin. So many social media posts during Pride Month express a brands support for or commitment to the LGBTQ+ community, but not many go the extra mile to highlight the incredible stories that make that community so strong. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. Black Lives Matter is a LGBTQ issue. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. Pride Month ideas are activities you can use to celebrate and recognize the LGBTQ+ community at work. I understand and agree to the Khoros Privacy Notice and Terms of Use. Accept no ones definition of your life. Automate your marketing with best practice email and SMS workflows. As demonstrated by Levis, supporting a charity or nonprofit organization is one way to mitigate this issue. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). Even though weve made progress as a society, members of the LGBTQ+ community still face inequality and discrimination in the workplace each and every day. As individuals, we showcase our support of Pride in a variety of ways, but what about the role of enterprise brands in Pride Month? The Ali Forney Center is Americas largest community center helping LGBTQ+ homeless young people. Its a time of celebration, reflection, and progress. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. The message is loud and clear: LGBTQ+ employees and customers alike, we are with you. Nordstrom celebrated Pride Month with a significant donation to support the transgender community. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. It doesnt care if youre gay, straight, or transgender. Rumer Willis, Gay, straight, bi, whatever it doesnt matter. Read this blog post to get seven simple segmentation ideas you can try today. From the horrific and public murders of Black Americans, to the terrifying rise in hate crimes against Asian American and Pacific Islander communities, to the devastating health and financial impacts of COVID-19 on marginalized groups, we repeatedly see how the oppression of people of color continues to result in an ongoing cycle of inequality, discrimination, and injustice, by which LGBTQ people of color are disproportionately impacted. 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", "With one click of a button, I can get tons of great candidates from underrepresented groups.". May 24, 2022 Its not a phobia. This month, well be celebrating and highlighting the people within our McDonalds family that embody the spirit of LGBTQ+ Pride, McDonalds tweeted on 1 Its not a Stonewall or a Human Rights Campaign. Events dont need to be grandiose to be impactful. Native 5. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. According to research from YouGov, 24 percent of US consumers are more likely to do business with companies that are known to be LGBTQ+-friendly, with certain customer segments especially likely to favor such companies: However, Pride isnt a slam dunk for marketing teams. This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long. Introduction. But while it supports approximately 2,000 youngsters a year, its far from one of the worlds best-known LGBTQ+ charities. The company also worked to highlight LGBTQ+ innovators in STEM and supported the ongoing efforts of their PRIDE Employee Resource Group. Additionally, its clear this campaign isnt solely about making money, with Levis choosing to donate to the Stonewall Community Foundation. Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. Here are some interesting ways companies celebrated Pride in 2021. This cookie is set by GDPR Cookie Consent plugin. Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. 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